Empowering the marketing function with data and technology to leverage customer loyalty, retention and engagement, driving business strategy and boosting profitability
2nd MARKETING ANALYTICS SUMMIT
As the Indian marketing analytics industry is set to grow from its present value of $200 million to $1.2 billion by 2020 at CAGR of 25%, it makes a very important change in how marketing is perceived and about the role of data and analytics and its utilization to help an organisation meet its business goals.
The last decade has seen a major change in how brands and organisations reach out to their target audience and connect with them through various channel, majorly digital. Considering the age of millennials and technology savvy consumers who are always connected on the go, it is time that brands revamp their marketing strategies and use analytics to keep up with their audience. By 2020, it is estimated that there would be 50 billion devices connected over the country. Is your organisation positioned well enough to make the most of it?
Inventicon's 2nd Marketing Analytics Summit is packed with knowledge and practical insights to enhance your marketing measurement efforts and boost your overall marketing ROI. Learn how to make the most of the latest tools and techniques, get a glimpse of updated technologies and hear it from the experts on how to leverage them effectively.
Director Digital Marketing
Hyatt Hotels Corporation
Chief Marketing Officer and Managing Director
Vice President – Marketing , Brand Solutions & Special Projects
Chief Marketing and Digital Officer
DHFL Pramerica Life Insurance
Head of Media, Digital and Communication
Reckitt Benckiser (India) Ltd.
Head- Marketing and CRM
TVS Credit Services Limited
Head CRM and Customer Analytics
The Oberoi Group
Head Growth and Analytics
Executive Vice President- Operations and Customer Experience
Bajaj Allianz Life Insurance Co Ltd.
Chief Marketing Officer
Founder & CEO
VP Marketing Services
British Medical Journal
Head of New Business
KEY FOCUS AREAS
- Marketing analytics models and techniques
- Competing on customer journey analytics
- Workshop: Beyond the buzz words-AI and Machine Learning for marketers
- PANEL DISCUSSION: Getting beyond 'Last Click' with advanced attribution models
- Working with the right metrics: measure what matters
- Approaches to applying marketing analytics for rural development
WHO SHOULD ATTEND?
CMOs, VPs, Directors, General Managers & Functional Heads of
- Marketing Analytics & Automation
- Marketing & Communications
- Customer Relationship Manager, Experience & Engagement
- Business Intelligence, Insights & Analytics
- Campaign and Programme
- Social & Digital Media
- Advertising & PR
From the following industries
GLIMPSES FROM PREVIOUS EDITION
It was a great event and it was a pleasure meeting your team.Kuldeep
It’s a very good initiative to bring focus on Analytics in Marketing.Vinay Tamboli
Overall it was good experience.
SVP - Practice Head
Logicserve Digital Pvt. Ltd
It was a great session where we could relate the different use cases mentioned by the speaker from different sectors to our day to day work activities. The key takeaways we had from session were helpful.Sirisha Yakkali
Market & Commercial Analytics
GE Healthcare India, Bangalore
Inventicon understands the pulse of audience and creates an impressive line of speakers completely relevant to the topic.Payal Mathur
It was a good event.
Marketing Manager India
Avalara Technologies Pvt Ltd
Very informative, very broad spectrum of delegates and companies, more analytical than marketing. Hence either both heads or analytics head should attend.Vikas Kantu
Head – Offline Marketing
Cars24 Services Pvt Ltd
Great content & all round coverageManit Mittal
Vice President - Corporate HR
Its Enriching and very insightful, worth spending 2 days.Sourabh Tomar
Business Development – AVP
National Payments Corporation of India
Well structured and time for the session were well maintained.Cletus Ferreira
Deputy Manager – Business Development
QDegrees Services Pvt. Ltd.
A great conference to hear diverse thoughts, good enough time to network and very passionately put together.Sunita Pendse
Head - Corporate Communications & Marketing
Avendus Capital Private Limited